Digital Marketing

Digital Marketing view syllabus

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Digital marketing is one of the best methods of promotion. It is used to promote websites, business, name, brands, and anything that is available on the internet. Internet is the strongest medium for using Digital Marketing technologies. Candidates who are looking for an institute or a company in Ghaziabad for learning Digital marketing course should be aware with its terminologies at least. Now a days, multiple popular organizations e-Commerce and non-e-Commerce are using this platform (Digital Marketing) to promote their business online but they are facing the shortage of digital marketing experts. Digital marketing is a complete package of different activities that include some coding work (website designing and on-page SEO), Posting of content and image (Off page SEO and SMO), Content marketing, and much more. These all activities are helpful in enhancing the page rank and traffic on website.

After completing digital marketing training in Ghaziabad, a candidate can do promotion of his/her website in professional way. A systematic and regular promotion work of the website enhances the possibilities of traffic increment and visitors’ increment of the website. Softcrayons Tech Solution Pvt. Ltd. is the best digital marketing training company in Ghaziabad that also provides digital marketing training in Noida, digital marketing training in Laxminagar, digital marketing training in preet vihar, digital marketing training in anad vihar, and digital marketing training in Delhi.

WHY SHOULD YOU CONSIDER DIGITAL MARKETING TRAINING?

It will help you in leveling the playfield

Any business can rival any contender no matter how big the organization is. Customarily a littler retailer would battle to coordinate the artfulness of the apparatuses and fittings of its bigger rivals. In the World Wide Web or in short the internet, a fresh well thoroughly considered website with a smooth client travel and phenomenal administered is the best – it is categorized the best based on the size

DeveDeveloping the name of the brand(reputation)

An all around very well maintained website with quality and attractive content focusing on the necessities and increasing the value of your intended interested audience group can give noteworthy esteem and open a door to a ton of other opportunities. The same can be said for using online networking channels and customized email promoting

Increasing the engagement

With digital marketing, you can energize your customers and devotees to make a move, visit your website, perused about your products and services, rate them get them and give feedback which is noticeable to your market. So it does not take years for good reputation to upgrade the possibilities of your business.

It Connects You With Potential Consumers On The Internet

With different tools accessible to digital marketing, entrepreneurs can reach targeted clients who spend as much as 23% of their online time searching for data.

You Can Kick Start Your Own Career

You can stand out from the rest of the people by investing in digital marketing; it is the smartest choice. Invest in building a powerful social media presence; start up your own online business; build the brands presence and contribute to relevant online conversations. You can as well boost your CV and showcase your digital marketing knowledge.

Sortcrayons Tech Solution being the best Digital Marketing training Institute provides digital marketing training to its students; with the help of our IT Proficient Faculty having +5 years of Industrial Experience handling live projects in this Sector. Students opting for this Digital Marketing training course will get exposure to the list above, with live examples and practical applications. Students after the completion of the Digital Marketing training course will get 100% Job placement assistance. We provide Digital Marketing training in practical learning sessions with live projects under the guidance of expert faculty. Free lifetime membership card for Digital marketing training course is provided as well. We facilitate extra problem-solving classes excluding curriculum classes that help students to get the answer to problems faced in Digital Marketing training course..

WHAT IS YOUR FUTURE WITH DIGITAL MARKETING TRAINING?

Students after the completion of digital marketing training will have job opportunities in the following designations:-

Manager- Digital Marketing

Digital marketing executive

SEO executive

Hired by top companies like Piramal, Hummingbird Web solutions etc

SEO TRAINING

SEO stands for Search Engine Optimization is the process for getting more traffic towards business web page or website or we can say the appearance of web pages or website at a higher ranking in various search engines like Google, Bing, and Yahoo etc. SEO uses two methods to optimize the web page are on page optimization and off page optimization.

SMO TRAINING

SMO stands for Social Media Optimization that is used to promote your business, product, and event on various social media sites like Facebook, Twitter, LinkedIn and many more. SMO is the process to get more traffic toward your business and products through social media website. Social media websites are very popular in today’s world and everybody is using them.

PPC TRAININGG

PPC (Pay Per Click) is an internet marketing model that is used to get the traffic toward your web page or website by putting your business ads or banner ads on other website and you have to pay to the owner of the website who is publishing your ads on every click. For example, if you pay to google search engine to show your business ads on the top of google searched page when user search for a specific keyword related to business.

AFFILIATE MARKETING TRAINING

Affiliate marketing processes to sell or promote a business product, services on other business websites, on every sale of the publisher of the product (who is promoting the product) will get a commission. The good thing about affiliate marketing is that you don’t need to give more time and efforts in creating products if you have a platform to sell the products you can start selling a product just like an affiliate.

EMAIL MARKETING TRAINING

Email marketing is the process to promote business, brands or products by sending email to a group of users or customers. Email marketing is used for building customer loyalty with the merchant; getting new customers or convincing current customers to buy something immediately. In Email marketing, we try to gather traffic toward our product or service by Emailing. This marketing technique is getting rapid fame due to Email’s nature and use.

INTERNET MARKETING TRAINING

Internet marketing also knows as online advertising that is a form of promoting online and offline business using various methods like email marketing pay per click, mobile advertising, search engine marketing and many more. SoftCrayons in Ghaziabad, Noida, and Delhi-NCR offers internet marketing training by domain experienced trainers that trained students how to do online marketing using various techniques and after completion, of course, we conduct recruitment process for trainees to get placed in good organizations.

CONTENT WRITING TRAINING

Short Message Service means SMS is a communications protocol which allows us to exchange text messages between mobile devices. There are lots of ways to sent SMS such as mobiles, smartphones, handheld devices, web etc. short message service marketing (SMS Marketing) is a method to aware your targeted customers about your brand, service, product, or any special offer etc. In SMS marketing we write a short and full informative text carefully to increase our sales.

AUDIO VIDEO MARKETING TRAINING

In today’s world, audio video marketing is one of the most popular types to promote business products, service etc by making a short video about the product with relevant content and for the promotion of videos are uploaded on various video sharing site like YouTube etc. Audio video marketing is the best way to improve business revenue and easy access by all users (Smartphone, tablets and pc etc users).

Total Course Module

  • What is marketing and digital marketing?
  • Understanding Marketing and Digital Marketing Process?
  • What is SEO?
  • What are search engines and their functions ?
  • Understanding traffic, keywords etc
  • On page optimization
  • 1. What is onpage SEO?
  • 2. Keyword Research With Google Keyword Planner
  • 3. Domain Selection & URL Structuring
  • 4. Head Section Optimization
  • 5. Meta Tag Optimization
  • 6. Redirection Tags
  • 7. SEO Friendly Content Writing
  • 8. Heading Optimization
  • 9. Keyword Density, Spamming Stuffing
  • 10. LSI (Latent Semantic Indexing)
  • 11. Image Optimization
  • 12. Video Marketing
  • 13. Robots File Creation
  • 14. Sitemap Creation & Submission (html and xml)
  • 15. Website Tracking Tools (Google Analytics, Google Webmaster Tools)
  • Off page optimization
    1. 1. What is Off page SEO?
    2. 2. Why Off page is Important
    3. 3. What are Backlinks?
    4. 4. Backlinks Creation Methods
    5. 5. Difference Between Do Follow and No Follow Backlinks
    6. 7. How to Increase Google Page Rank
    7. 8. Web Directory Submissions
    8. 9. Social Bookmarking
    9. 10.Article Writing & Submission
    10. 11.Press Release Writing & Submission
    11. 12.Comment Blogging
    12. 13.Classifieds Posting
    13. 14.Forum Posting
    14. 15.Link Exchange (One way, two way and three way)
    15. 16.Search Engine Submissions
    16. 17.RSS Feeds
    17. 18. Google Business Listing (Google Maps)
  • Understanding in organic search results
  • Introduction to Google adwords & PPC advertising
  • Overview of Microsoft Adcenter (Bing & Yahoo)
  • Setting up Google adwords account
  • Understanding adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc.
  • Types of Advertising campaignsSearch, Display, Video
  • Difference between search & display campaign
  • How does adwords rank ads
  • Understanding adwords algorithm (adrank) in detail with examples
  • What is quality score
  • Why quality score is important What is CTR?
  • Why CTR is important Understanding bids
  • Advanced level bid strategies
  • Enhanced CPC
  • What are flexible bidding strategies
  • Understanding ad-extensions
  • Types of ad-extensions
  • Adding ad-extensions in our Campaign
  • Creating adgroups
  • Finding relevant adgroups options using tool
  • Creating adgroups using tool
  • Understanding keywords
  • Finding relevant keywords
  • Adding keywords in ad-group using keyword planner tool
  • Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
  • Examples of types of keywords
  • Creating ads
  • Understanding ad metrics Display & destination URL
  • How to write a compelling ad copy
  • Best & worst examples of ads Creating ads
  • Tracking Performance/Conversion
  • What is conversion tracking Why is it important
  • How to set up conversion tracking
  • Adding tracking code in your website
  • Checking conversion stats
  • Optimizing Search Campaigns
  • Remarketing
  • What is social media
  • Understanding the existing social media paradigms & psychology
  • How social media marketing is different than others
  • Understanding Facebook marketing practical session
  • Creating Facebook Page
  • Increasing fans on fan page
  • How to do marketing on fan page (with examples)
  • Fan engagement
  • Important apps to do fan page marketing
  • Facebook Advertising
  • Types of Facebook advertising
  • Best practices for Facebook advertising
  • Targeting in ad campaign
  • Creating Facebook advertising campaign
  • Payment module-CPC vs CPMCPA
  • Setting up conversion tracking
  • Using power editor tool for adv
  • What is Linkedin
  • Understanding Linkedin
  • Company profile vs Individual Profiles (Difference between Individual and Company Profiles)
  • Understanding Linkedin Groups (Manage Linkedin groups
  • How to do marketing on Linkedin groups
  • Linkedin Advertising & it best Practices
  • Increase ROI from Linkedin ads
  • Linkedin Publishing
  • Company Page
  • Understanding twitter
  • Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex
  • How to do marketing on Twitter
  • Black hat techniques of Twitter Marketing
  • Advertising on Twitter
  • Creating Campaigns
  • Types of Ads
  • Tools of twitter Marketing
  • Understanding Video Campaigns
  • Creating 1st Video campaign
  • Importance of Video marketing
  • Benefits of Video marketing
  • Using you tube for Business
  • Developing you tube video for Marketing strategy
  • Get traffic through you tube channel/video to your website
  • Create video adgroup
  • Targeting options
  • Understanding bid strategies
  • Introduction to Google analytics
  • How Google analytics works
  • Understanding Google analytics account structure
  • Understanding Gooogle analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google analytics
  • How to set up analytics account
  • Hot to add analytics code in website
  • Understanding goals and conversion how to setup goals?
  • Understanding different types of goals
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate how to reduce bounce rate
  • How to setup goals
  • How to integrate adwords and analytics account
  • Benefits of integrating adwords & analytics
  • Measuring performance of marketing campaigns via Google analytics
  • Understanding filters & segments
  • How to set up filters & segments
  • How to view customized reports
  • Monitoring traffic sources
  • Monitoring traffic behavior
  • Taking corrective actions if required
  • Understanding Mobile Devices
  • Mobile Marketing and Social Media
  • Mobile Marketing Measurement and Analytics
  • Fundamentals of Mobile marketing
  • App Store optimization
  • Creating mobile website through wordpress
  • Advertising on mobile (App & Web)
  • Targeting ads on Apps Targeting via location
  • Targeting ads on search engine
  • Content Marketing on mobile
  • Mobile strategy-segmentations option targeting and difference
  • SMS marketing
  • What is online reputation management
  • Why online reputation management
  • Understanding ORM scenario
  • How to deal with criticism online
  • Ways to create positive brand image online
  • Understanding tools for monitoring online reputation
  • Step by step guide to overcome negative online reputation
  • Best examples of online reputation management
  • What is Adsense
  • How to get approved for Adsense
  • Cool trick to get Adsense approval by Google
  • Using your adsense account interface Placing ads on your blog
  • Creating blogs with our Free theme
  • What is Blogging
  • How to Blog
  • What is Wordpress and How to Create with Wordpress
  • Wordpress Themes and Plugins
  • What is Affiliates
  • How to join and Earn with Affiliates
  • Top Indian and Worldwide Bloggers
  • How to Earn Money with Blogging
  • What is Ecommerce
  • Top Ecommerce Website around the world
  • Ecommerce scenario in India
  • How to do SEO of an Ecommerce website
  • Why you need a solid Ecommerce marketing strategy
  • Formulating right Ecommerce marketing strategy
  • Ecommerce business
  • Case studies on Ecommerce website
  • What is appstore optimization
  • Keyword optimization
  • Tracking keywords
  • Use of keywords in apps
  • Use of apps icon
  • Conversion rate optimization
  • Keywords research tools
  • Keywords placement
Batch Timings
Batch Type Class time Course Duration
Monday-Friday 2 Hours 1 Month
Saturday & Sunday 3 Hours 1.5 Months
Sunday 4 Hours 2 Months
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