Digital Marketing

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What is Digital Marketing?view syllabus

Digital marketing is one of the best methods of promotion. It is used to promote websites, business, name, brands, and anything that is available on the internet. Internet is the strongest medium for using Digital Marketing technologies. Candidates who are looking for an institute or a company in Ghaziabad for learning Digital marketing course should be aware with its terminologies at least. Now a days, multiple popular organizations e-Commerce and non-e-Commerce are using this platform (Digital Marketing) to promote their business online but they are facing the shortage of digital marketing experts. Digital marketing is a complete package of different activities that include some coding work (website designing and on-page SEO), Posting of content and image (Off page SEO and SMO), Content marketing, and much more. These all activities are helpful in enhancing the page rank and traffic on website.

After completing digital marketing training in Ghaziabad, a candidate can do promotion of his/her website in professional way. A systematic and regular promotion work of the website enhances the possibilities of traffic increment and visitors’ increment of the website. Softcrayons Tech Solution Pvt. Ltd. is the best digital marketing training company in Ghaziabad that also provides digital marketing training in Noida, digital marketing training in Laxminagar, digital marketing training in preet vihar, digital marketing training in anad vihar, and digital marketing training in Delhi.


It will help you in leveling the playfield

Any business can rival any contender no matter how big the organization is. Customarily a littler retailer would battle to coordinate the artfulness of the apparatuses and fittings of its bigger rivals. In the World Wide Web or in short the internet, a fresh well thoroughly considered website with a smooth client travel and phenomenal administered is the best – it is categorized the best based on the size

DeveDeveloping the name of the brand(reputation)

An all around very well maintained website with quality and attractive content focusing on the necessities and increasing the value of your intended interested audience group can give noteworthy esteem and open a door to a ton of other opportunities. The same can be said for using online networking channels and customized email promoting

Increasing the engagement

With digital marketing, you can energize your customers and devotees to make a move, visit your website, perused about your products and services, rate them get them and give feedback which is noticeable to your market. So it does not take years for good reputation to upgrade the possibilities of your business.

It Connects You With Potential Consumers On The Internet

With different tools accessible to digital marketing, entrepreneurs can reach targeted clients who spend as much as 23% of their online time searching for data.

You Can Kick Start Your Own Career

You can stand out from the rest of the people by investing in digital marketing; it is the smartest choice. Invest in building a powerful social media presence; start up your own online business; build the brands presence and contribute to relevant online conversations. You can as well boost your CV and showcase your digital marketing knowledge.

Sortcrayons Tech Solution being the best Digital Marketing training Institute provides digital marketing training to its students; with the help of our IT Proficient Faculty having +5 years of Industrial Experience handling live projects in this Sector. Students opting for this Digital Marketing training course will get exposure to the list above, with live examples and practical applications. Students after the completion of the Digital Marketing training course will get 100% Job placement assistance. We provide Digital Marketing training in practical learning sessions with live projects under the guidance of expert faculty. Free lifetime membership card for Digital marketing training course is provided as well. We facilitate extra problem-solving classes excluding curriculum classes that help students to get the answer to problems faced in Digital Marketing training course..


Students after the completion of digital marketing training will have job opportunities in the following designations:-

  • Manager- Digital Marketing
  • Digital marketing executive
  • SEO executive

Hired by top companies like Piramal, Hummingbird Web solutions etc


SEO stands for Search Engine Optimization is the process for getting more traffic towards business web page or website or we can say the appearance of web pages or website at a higher ranking in various search engines like Google, Bing, and Yahoo etc. SEO uses two methods to optimize the web page are on page optimization and off page optimization.


SMO stands for Social Media Optimization that is used to promote your business, product, and event on various social media sites like Facebook, Twitter, LinkedIn and many more. SMO is the process to get more traffic toward your business and products through social media website. Social media websites are very popular in today’s world and everybody is using them.


PPC (Pay Per Click) is an internet marketing model that is used to get the traffic toward your web page or website by putting your business ads or banner ads on other website and you have to pay to the owner of the website who is publishing your ads on every click. For example, if you pay to google search engine to show your business ads on the top of google searched page when user search for a specific keyword related to business.


Affiliate marketing processes to sell or promote a business product, services on other business websites, on every sale of the publisher of the product (who is promoting the product) will get a commission. The good thing about affiliate marketing is that you don’t need to give more time and efforts in creating products if you have a platform to sell the products you can start selling a product just like an affiliate.


Email marketing is the process to promote business, brands or products by sending email to a group of users or customers. Email marketing is used for building customer loyalty with the merchant; getting new customers or convincing current customers to buy something immediately. In Email marketing, we try to gather traffic toward our product or service by Emailing. This marketing technique is getting rapid fame due to Email’s nature and use.


Internet marketing also knows as online advertising that is a form of promoting online and offline business using various methods like email marketing pay per click, mobile advertising, search engine marketing and many more. SoftCrayons in Ghaziabad, Noida, and Delhi-NCR offers internet marketing training by domain experienced trainers that trained students how to do online marketing using various techniques and after completion, of course, we conduct recruitment process for trainees to get placed in good organizations.


Short Message Service means SMS is a communications protocol which allows us to exchange text messages between mobile devices. There are lots of ways to sent SMS such as mobiles, smartphones, handheld devices, web etc. short message service marketing (SMS Marketing) is a method to aware your targeted customers about your brand, service, product, or any special offer etc. In SMS marketing we write a short and full informative text carefully to increase our sales.


In today’s world, audio video marketing is one of the most popular types to promote business products, service etc by making a short video about the product with relevant content and for the promotion of videos are uploaded on various video sharing site like YouTube etc. Audio video marketing is the best way to improve business revenue and easy access by all users (Smartphone, tablets and pc etc users).

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