Email marketing is the process to promote business, brands or products by sending email to a group of users or customers. Email marketing is used for building customer loyalty with the merchant; getting new customers or convincing current customers to buy something immediately. In Email marketing, we try to gather traffic toward our product or service by Emailing. This marketing technique is getting rapid fame due to Email’s nature and use. Today mostly peoples are using emails so for a business it is a good opportunity to generate a good amount of traffic or business by Emails. The best thing about it that it is cost-effective, targeted customers, calls to action, easy to learn & understand, better results etc.