Pay Per Click - PPC Training

Pay Per Click - PPC Training

(192 reviews)

Total Enrolled



Explode Your Career with PPC Training Courses in Ghaziabad

Internet marketing has revolutionized how businesses market their services or products and is expected to experience a massive increase in popularity as more companies go online.

PPC (Pay-per-click) is an online method of marketing that is a form of marketing.
The most popular PPC Course Certification in the Ghaziabad advertising network is Google AdWords. This article will explore PPC in Google AdWords.

Check Out the Details About the PPC Training Course

The PPC (pay-per-click) is a digital marketing strategy in which advertisers pay a fee to an advertising platform for every one of their advertisements clicked.

This technique allows businesses to purchase website leads or visitors instead of earning them organically.

PPC is usually used to achieve three primary goals: increase sales, generate leads, and create brand awareness.

Kind of PPC Training Certification in Ghaziabad

Flat-rate PPC

In this pay system, an advertiser is paid an amount fixed per click. The amount may differ based on the type of content and the quality of the users who clicked the advertisements.

Bid-based PPC

Google and Bing search engines use this pay-per-click model. It lets advertisers battle other advertisers by making use of an auction process. The auction winners will be awarded the top ad space.

Well Known PPC Course Platform- Google AdWords

Google AdWords is the most well-known PPC platform that allows users to advertise their content via the Google search engine and its associated advertising network.

It is based on the bid-based PPC model, where advertisers compete on keywords. Once bids have been accepted, Google ranks the ads by a measure known as AdRank.
A quality score is a number based on the relevancy of an advertisement and CTR (click-through rate), the history of the page, and the landing page.

CTR is the number of clicks who clicked/the number of users that clicked on the link.
That's why businesses have experts on staff to handle their PPC campaigns. You can acquire the necessary knowledge and experience by completing a course on AdWords or a similar platform.

Benefits Of PPC Certification Training In Ghaziabad

Is PPC worth it? There's a massive debate over this. Some believe it's worth only for large companies but not medium-sized ones.

It is possible to review the following advantages and decide independently.

PPC is a simple way to market your business where you pay for engaging customers.
Most of the time, those interested in your product or services click the hyperlinks, and, as such, you only pay for those that bring in leads.

Instant results are achieved with PPC in comparison to traditional ways of advertising.
This is contrary to traditional methods of marketing, where you launch an initiative and then wait for your desired outcomes.

PPC offers quick results since it is more targeted. It allows you to reach your target audience in the fastest method.

  • The outcomes of the traditional methods of marketing are hard to quantify.

However, with PPC, it is possible to analyze everything associated with the campaign, such as cost, profit, number of visitors to your website, number of clicks, and others.

  • PPC gives you more control over your expenditure compared to other marketing methods.

If you are concerned that the campaign isn't working for you, it is possible to stop it anytime.

Significance of PPC Certification Training in Ghaziabad

Everyone faces the question of whether we should take an accredited course.
If you're making use of PPC platforms such as Google AdWords or Bing Ads, it is recommended that you consider an official certification.

Here are some of the most important reasons to do so:

  • Ability To Use Platform Perfectly

A certificate demonstrates your abilities and proves you're comfortable using the platform to manage and create PPC campaigns.

You'll have the most up-to-date information on the best practices in the industry and will demonstrate a deep understanding of the technology.

  • Accessibility Of Expertise & Knowledge

It's the best method of convincing a prospective employer that you're proficient in PPC marketing with Bing Ads or AdWords.

Without a formal certificate, it can be difficult for recruiters and employers to assess your expertise and knowledge.

  • Increase Your Opportunity

The demand to hire PPC experts is growing because companies recognize the enormous potential of marketing online.

If you are a certified professional, you stand a chance of making a better salary when compared to those who are not permitted.

PPC Course Training Designed to Reach Audience

PPC Learning offers many professional online classes designed by experts for PPC and SEM to select from.

Check Out the Importance of PPC in Digital Marketing As Follows:

  • One specifically created the course to equip candidates with complete knowledge of PPC marketing.

It will also help you gain practical knowledge of creating and managing campaigns.

  • In this course, you will receive thorough training in PPC marketing, such as advertising writing, market analysis campaigns, management of campaigns, and bid administration.

In addition to giving candidates a thorough understanding of PPC marketing strategies.

  • This course will also help you develop professional abilities for mobile-based marketing.

There are other courses for certification in PPC, depending on your needs. You can advance your career and earn a better salary with a certificate.

Why Is PPC Course Training in Ghaziabad Famous?

PPC Certification Training Institute provides an excellent method of bringing visitors to your website, particularly if you've got something distinctive about your business, as opposed to paying for advertisements on websites like Google AdWords, Facebook Ads, or any other social platforms.

Pay just when someone has clicked your advertisement. If you are using PPC marketing, you can set your budget and the target audience.

Higher Lead Valuation

The main benefit of PPC marketing is the lower lead price.
It only costs you each time someone clicks your ads, and you won't have to spend money on campaigns that do not result in a conversion.

It's also simpler to manage your advertising campaign than traditional advertising.

The target of Hitting Your Perspective

It is easy to find people with similar interests to yours through PPC. If you target a particular group, you can boost your conversion chances.
You could even design separate landing pages for each user to ensure they get the information they want.

Relevant Content For Continuous Engagement

When running a PPC campaign, ensuring your website is populated with the correct type of information is essential.

Since you're not charged until someone clicks your hyperlink, you'll need to offer an appealing offer that entices people to click.

Automation With Best Strategy

If you're planning to automate the process of automating your PPC strategy, you must think about the possibility of integrating Google Analytics with your account.
This will help you determine what works and doesn't make sense for your advertising campaign.

Conversion Tracking To Gain Leads

Keep track of the conversions to ensure that you're receiving the ROI you expect from the PPC campaign.
While many companies claim that they boast high rates of conversion, it is essential to know precisely what percentage of users are making conversions at any given moment.

Return on Investment Reports

ROI reporting is an essential instrument to measure the effectiveness of the success of your PPC campaign.
If you're not tracking your ROI, you could be missing valuable data that can help to improve your campaigns.

Hire the Best PPC Training and Certification employee

Generating more Leads is the only motive. It would be best to learn more about it to get the bare community's attention. So it's high time that reputed industries hire the perfect employee.

So, the people, either beginners or professionals, always furnish their skills with PPC Courses Training Ghaziabad to gain profitable leads.

Get the Traffic in a Few Clicks

PPC training program helps you to become proficient with Google AdWords and Bing Ads. You will learn to build page layouts, create ad copy, manage budgets and conduct keyword research.

Build A Profitable Email List

You'll create a list of subscribers to your email list who will receive regular emails from you. This will allow you to make more sales.

Increase Sales & Conversion Rates

Your website will see more visitors and converts.

Learn How To Create Landing Pages That Convert

Landing pages are pages that are optimized for particular keywords. The goal is to turn website visitors into customers.

Master Keywords and Their Use

Keywords are words users use in search engines to find what they need on the internet. Every business requires these. Learn what keywords do and how to utilize keywords effectively.

Understand Ad Copywriting And Its Importance

Ad copywriting informs potential buyers about an item or service. It must be compelling enough to persuade the buyer to purchase.

Improve Customer Service

With an experienced team of staff members and service representatives, you can enhance the customer experience.
After analyzing the importance, we are the one who makes it more active to serve this knowledge.

We have started providing PPC Certification Training in Ghaziabad online and offline for both classes. So you can join it and make it more explorable in your digital field.

Related Courses:


Explore the dynamic world of advanced digital marketing with SoftCrayons Tech Solution's comprehensive course. Gain in-depth SEO, social media marketing, PPC, and email marketing knowledge to drive online success. Learn from industry experts and hands-on practical training to boost your career in the digital realm.

Search Engine Optimization (SEO) TRAINING:

Unlock the potential of Search Engine Optimization (SEO) with our specialized course. Dive into the intricacies of improving website visibility, driving organic traffic, and ranking higher on search engines like Google. Through hands-on training and expert guidance, you'll gain the expertise to optimize websites and content, ensuring they reach their full potential in search engine results.


Enhance online visibility and engagement with our Social Media Optimization (SMO) course. Learn the art of optimizing social media profiles, crafting shareable content, and leveraging social platforms to boost brand awareness. With expert guidance, you'll master the techniques to maximize your social media presence and drive organic growth for your business or personal brand.


Master the art of Email Marketing with our comprehensive training course. Explore practical strategies for building and nurturing customer relationships, crafting compelling email campaigns, and maximizing ROI. Led by industry experts, this course provides hands-on experience to help you harness the full potential of email marketing for your business or brand.


Elevate your marketing game with our SMS Marketing course. Learn to harness the power of text messaging to reach and engage your audience effectively. Discover best practices, compliance guidelines, and strategies for driving results through SMS campaigns. Enrol now to become proficient in SMS marketing and take your marketing efforts to the next level.


Explore the world of Content Marketing – create compelling content that captivates and converts. Master the art of engagement and drive growth for your brand with our specialized course.

Affiliate Marketing

Unlock the potential of Affiliate Marketing with our comprehensive course at our Ghaziabad Institute. Learn the art of partnerships, revenue sharing, and digital marketing strategies. Gain expertise in creating profitable affiliate programs and harnessing their power for business growth. Join us and become a skilled affiliate marketer.

Google Analytics

Master the art of data-driven insights with our Google Analytics course at our Ghaziabad Institute. Explore the world of web analytics, tracking user behavior, and optimizing online performance. Gain proficiency in Google Analytics tools and techniques. Join us and take control of your digital marketing strategies with data-driven precision.

Video Marketing Training

Enhance your digital marketing expertise with our specialized Video Marketing Training at our Ghaziabad Institute. Dive into the art of creating compelling video content, optimizing for online platforms, and harnessing the power of visual storytelling. Join us to master video marketing and elevate your digital marketing skills.


  • 41 Chapters
  • Understanding Search Engine Advertising
  • Entities Involved in PPC Advertising
  • Workflow of a PPC Ad
  • History of PPC
  • Properties of a Compelling PPC Ad
  • General Formula for Calculating PPC
  • Advantages of PPC
  • Introduction to Google AdWords
  • Understanding Google AdWords
  • Create a website for your ads
  • Create an AdWords account: How to sign up
  • Setting up currency and time zone
  • AdWords Hierarchical Structure
  • Submit billing information
  • Understanding your billing options
  • Type of AdWords Account
  • AdWords Account Creation
  • AdWords Account Access Level & Difference
  • Google AdWords Dashboard
  • About campaign settings
  • Understanding Google AdWords
  • Create a website for your ads
  • Create an AdWords account: How to sign up
  • Setting up currency and time zone
  • AdWords Hierarchical Structure
  • Submit billing information
  • Understanding your billing options
  • Type of AdWords Account
  • AdWords Account Creation
  • AdWords Account Access Level & Difference
  • Google AdWords Dashboard
  • About campaign settings
  • Start with PPC technical terms
  • Google Search Network & Search Partner
  • Google Display Network
  • YouTube
  • Campaign & Ad type
  • Targeting Methods
  • Where your ads will appear
  • How costs are calculated in AdWords
  • Navigating your AdWords account
  • The Home tab
  • The Campaigns tab
  • The Tools tab
  • Your Billing page
  • About account settings
  • The Opportunities tab
  • The Display Network tab
  • Understanding the campaign objective
  • Campaign Setup
  • Understanding different targeting methods: Device, Location, language
  • Bidding & Budget
  • Ad Extension
  • Campaign Advance Setting
  • Ad Delivery method, Ad Scheduling & Ad Rotation
  • Manual & Automated bid Strategies
  • Target search page location
  • Target CPA
  • Target ROAS
  • Target outranking share
  • Maximize clicks
  • Enhanced CPC
  • Location
  • Sitelinks
  • Call
  • App
  • Reviews
  • Callouts
  • Structured snippets
  • Price Extension
  • Create a new ad group
  • How ad groups work
  • Understanding your ad group status
  • Type of Keywords w/ example
  • Keyword Research
  • Quality Score
  • Ad rank
  • Actual CPC Calculation
  • Keyword Bidding
  • Keyword Planner Tool
  • Traffic Estimator
  • Negative Keywords
  • Cross triggering
  • Creation of Ad copy
  • Type of Ad Copy
  • Ad Preview & Diagnosis Tool
  • Dynamic Keyword Insertion
  • Expanded Ad Text
  • Diagnose Tool
  • Search Query Report
  • Google Ads Policies
  • Use of landing pages
  • Types of Landing Pages
  • Elements of an Effective Landing Page
  • Testing the Landing Page
  • Google AdWords Landing Page Policy
  • A/B Testing
  • Landing page performance
  • Understanding Campaign Objective
  • Type of conversions
  • Setup Conversion Tracking
  • Conversion source
  • Conversion windows
  • Attribution model
  • Conversion tracking tag
  • Tag Manager Configuration
  • Import Google Analytics Goals
  • Import Offline Conversions
  • Tracking Calls in AdWords & through 3rd party tools
  • Benefits & Enhancements of PLA
  • Google Merchant Center
  • How to link GMC & AdWords?
  • Google Shopping Policies
  • Products Feed Specification & Attributes
  • Create Shopping Ads
  • Targeting Method
  • How to Refresh the Product Feed?
  • Advance Setting
  • Tips & Optimization
  • What is DSA
  • How it is different from search ads
  • When & Why to use DSA
  • Create DSA Campaign
  • DSA Targeting Method
  • Bidding & Advance setting
  • Structure & Optimization
  • Creation of Display Network
  • Display Planner (Placement Tool & Contextual Tool)
  • Bidding Options
  • Display Campaign Optimizer
  • Conversion Optimizer
  • Target and bid Targeting Tools
  • Contextual Targeting
  • Placement Targeting
  • Remarketing
  • Interest Categories
  • Topic Targeting
  • Geographic and Language Targeting
  • Demographic Targeting
  • Other Tools
  • Combined Targets
  • Exclusions
  • Keyword-Level Performance
  • Placement Performance
  • Reach and Frequency
  • Campaign Insights
  • View-Through Conversions
  • Introduction to cookies
  • Standard remarketing
  • Dynamic remarketing
  • Remarketing for mobile apps
  • Video remarketing
  • Email-list remarketing
  • Introduction to RLSA
  • Optimizing Remarketing Campaign
  • Understanding video campaigns
  • Linking YouTube channels to an AdWords account
  • Create a True View video campaign
  • Targeting your video ads
  • Measuring your video ads' performance
  • Optimizing your video campaign
  • Billing
  • What is AdWords Express?
  • Compare AdWords Express and AdWords
  • Set up and manage account
  • Create an account and manage settings
  • Business information
  • Ad text and headline
  • Ad audience and search phrases
  • Your budget and costs
  • View and improve results
  • Call reporting
  • What is MCC & Why use a manager account
  • How to create a manager account?
  • How to link and unlink to an AdWords account or other manager account
  • Inviting users to your account
  • Managing account access levels
  • Managing your account structure
  • Creating an optional login AdWords account
  • Data Analysis (Live Project)
  • Campaign Optimization Tips
  • Segment
  • Dimension
  • Ad Extension
  • Filters
  • Customize Column
  • Formula for Analysis
  • Pivot Table
  • H & V-lookup
  • Change History
  • Shared library
  • Bulk operations
  • Reports and uploads
  • Labels
  • Interface
  • Type list
  • Pop-out windows
  • Management and navigation
  • More powerful accounts manager
  • Open multiple accounts
  • Multi-select items
  • Tools and features
  • Make multiple changes
  • Undo and redo multiple changes
  • Smarter search
  • Keyboard shortcuts
  • Shared Library
  • Automate Rule
  • Bidding Strategies
  • Attributes
  • Performance
  • Conversions
  • Call details
  • Competitive metrics
  • Search Funnels
  • Introduction to AdWords API
  • AdWords Script
  • Google AdWords Certification Prep Questions
  • Interview Question
  • Introduction to campaigns, ad groups and importing campaigns
  • Bidding and traffic estimation
  • Writing an effective ad
  • Choosing keywords
  • Bing Ads policies
  • Ad extensions and Product Ads
  • Introducing dynamic text
  • Bing Ads targeting
  • Keyword match options
  • Campaign exclusions
  • Unified Device Targeting
  • Remarketing
  • Bing Shopping and Product Ads
  • Automated Rules
  • Campaign optimization
  • Create a quality ad experience and find your ad
  • Click quality
  • Bing Ads reports
  • Bing Ads Intelligence Tool
  • Universal Event Tracking
  • Introduction to Bing Ads Editor
  • Setting Budgeting and billing
  • Introduction to Facebook Ads
  • Best Practices
  • Facebook Pages
  • Purchasing Ads
  • Managing Your Ads
  • Advertising Objectives
  • Targeting
  • Campaign Optimization
  • Reporting and Measurement
  • Additional Insights
  • Traffic Sources
  • Content
  • Visitors
  • Goals & E-commerce
  • Actionable Insights
  • Configuration and Administration
  • Google Analytics Account Hierarchy
  • Cleaning Up Your Data
  • Measuring Conversion
  • Measuring Traffic
  • Measuring Content
  • Measuring Visitors
  • Conversion Optimization
  • Extracting Data
  • Marketing and Advertising
  • Engagement
  • Conversion
  • Content Experiments
  • Sharing with the Organization
  • Google Analytics Limitations
  • Google Analytics Advance Setting
  • Container, Tags, triggers, variables, and the data layer
  • Measurement plan
  • Tag Implementation
  • Set up AdWords conversion tracking
  • Set up Dynamic Remarketing
  • Set up a GA Property variable
  • Setup Goal, event, cross-domain tracking

Student Feedback

192 Rating


Himanshu Tyagi
02 January 2023

I have completed the course in 3-4 months of DIGITAL MARKETING training under the guidance of Experts Trainers. It was the best experience to learn under them and their teaching methods are out of the box. Best institute for professional courses and a great place. and very cooperative company with helpful staff.

Tanya Kaur
02 January 2023

I am Tanya Kaur I am a cycle shop owner, I am looking for a digital marketing institute in Ghaziabad then I came to know about Softcrayons to Learn digital marketing as per my experience Softcrayons is one of the best Digital marketing institutes. They have a highly experienced trainer. Trainers trained me on my live website. I recommend everyone who wants to learn digital marketing to join Softcrayons Tech Solutions.

Aman Bhardwaj
03 January 2023

I am Aman Bhardwaj, Recently I completed a Digital Marketing course from Softcrayons. After completing my course I got a placement at SNVA Ventures with a good salary package. If you want to do a course and boost your career in the Digital Marketing field. I will recommend you visit Softcrayons.

vaibhav jadhav
11 May 2023

Very nice way of teaching great and humble teachers always ready to help

Anand Upadhyay
11 May 2023

spacious and clean place. good mentors and an excellent environment to study.

Amarpal yadav
30 May 2023

Best experience in this institute and the teacher is very knowledgeable

Pawan Sharma
30 May 2023

Best digital marketing Institute in Ghaziabad. The good environment and staff behavior are very humble.

Chancal Tyagi
30 May 2023

Best digital marketing institute in Indirapuram, Vasundhara

Deepak kumar
30 May 2023

Are you looking a best digital marketing institute. this one of the best institute for digital marketing institute in NCR

Sanjeev Mishra
08 June 2023

Best digital marketing institute in NCR region and support faculty. Weekly tests for better learning and practice classes

Write a Review

Your email address will not be published. Required fields are marked *

Pay Per Click - PPC Training
  • Level
    Beginner - Advance
  • Lectures
  • Duration
    1 month
  • Access
    1 year
  • Certificate
    softcrayons Certified
  • Recourse
    E-Books, Notes, etc.
Quick Call
Email us